Nike to launch performance hijab for Muslim women athletes
Categories: Latest News
Friday March 10 2017
Nike has revealed its plans to make global sports more inclusive for women with the introduction of a performance hijab to better serve Muslim female athletes — the Nike Pro Hijab.
Available from next year in both dark and neutral colours, the pull-on hijab is made of a single layer of thin, stretchy fabric that includes tiny holes for breathability and an elongated back so that it will not come untucked during competitions.
Zahra Lari, the United Arab Emirates’ first international figure skater, posted on Instagram that she is “super excited” to be involved in Nike’s campaign and is already wearing the hijab on the ice.
In an interview with Vogue Arabia she further added that: “People may think or tell you that you can’t do certain things, but I’m going to show them you absolutely can. I am covered, I am Muslim, I am from a desert country, and I’m doing a winter sport.”
According to Nike+ Run Club Coach Manal Rostom, “There are a lot of…women and girls who are breaking barriers. For me growing up, though, I never had these women to look up to. I had to break these barriers for myself.”
With the profile of hijab-wearing women entering the premium fashion subconscious and the professional sportswear market catering to the Muslim women, developments in women’s clothing are suggestive of a dedicated movement towards inclusivity.